New Zealand born Sam Haughton made his debut in the design arena in 1992, creating one-off furniture elements. Demand for his products lead to the birth of his New Zealand based operation, IMO Group.
Haughton is celebrated for his ability to make an intricate and detailed production process appear effortless in a finished piece of furniture. His design is characterised by its honest use of modern materials, rigorous attention to detail and understated elegance.
Believing that a designer’s most important task is to optimise both the construction and utility of a product, Haughton has been known to perfect even hidden connections in his ongoing pursuit to improve products’ quality and function. This philosophy heralds from ‘against throwawayism’, an ethos which promotes intelligent design and construction in order to create everyday products that last a lifetime. |
