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Entertainment factor
Isn't it every child's dream to work for a company
that creates the computer games they spent their
youth conquering? Well, such whiz-kids are the
type of employees one might find at SONICTEAM,
one of the development studios of SEGA Corporation
in Japan which is renowned worldwide for its highly
developed computer game software.
Now, its headquarters are gaining as much recognition
as the organisation, so much so that it has become
a welcome stop for visitors on the SEGA Corporation
tour.
After a certain period of SEGA group's changes,
SONICTEAM's office was transferred to another
floor and renovated around an entertainment theme.
Designers in charge, PLUS Design Center, worked
with Schiavello to reflect this thematic focus
with a number of devices. They started by projecting
the latest video games on the wall at the entrance
and displaying trophies and character goods in
the main thoroughfares. Low partitions with bright
coloured fabrics were chosen with SONICTEAM's
corporate blue as the keynote. As Mr S Morita
of PLUS explains, "A large variety of materials
helped me to give more expression to the space."
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